Working Together for Tourism Success is Message at Annual Route 6 Meeting
Working together to promote the area’s unique assets on a regional basis is the key to success, Senator Robert Robbins told the audience at the PA Route 6 Alliance Annual Meeting and Awards Ceremony on Thursday, May 8 at the Coudersport Country Club.
Robbins, a staunch supporter of tourism in Pennsylvania and the efforts along the PA Route 6 Heritage Corridor, reminisced about his years of experience as he is preparing for retirement. He encouraged community involvement and having the courage to start events and projects that will help bring tourism dollars to the region.
Robbins was later presented the Lifetime Achievement Award during the DO 6 Awards ceremony. PA Route 6 Alliance Executive Director, Terri Dennison, thanked the Senator for his years of supporting the PA Route 6 initiative and rallying the agencies and other legislators in Harrisburg.
PA Route 6 Alliance President David Brooks presented a video on the PA Route 6 Heritage Corridor achievements since the late 1990’s and noted that next year marks the 10th anniversary as a state designated heritage area.
Dennison reviewed current projects for PA Route 6 including progress with the PA byways designation and the start of an economic impact study. Dennison also highlighted the success of two promotional campaigns: advertising with American Road Magazine which has shown a 12:1 return on investment and the current campaign to target Canadian travelers with Tripadvisor.
PA Route is one of twelve designated Pennsylvania Heritage Areas. The PA Route 6 Alliance is the managing entity of the PA Route 6 Heritage Corridor and receives funds from PA Department of Conservation and Natural Resources. For more information on the PA Route 6 Alliance and its activities, check out their website at www.paroute6.com