People in NYC’s Time Square over Labor Day weekend were treated to some views of the scenery across Route 6 in Pennsylvania. As part of a campaign with Canada’s Horizon Magazine, a full page advertorial appeared in September issue of the magazine, which was distributed to the 226,000 readers of The Toronto Star, National Post and The Wall Street Journal.

 A video clip appeared 120 times on the ABC screen in Times Square from August 28th-September 3rd. The screen receives 1.5 million impressions per day A similar video clip appeared on Toronto’s PATH screens from September 1st-30th, running twice an hour on 10 screens in the PATH system – 4 Under the Richmond Adelaide Center, 2 under Toronto Stock Exchange Tower, 2 under Royal Bank Plaza and 2 under First Canadian Place. Approximately 100,000 impressions a day and 10,800 spots for the month of September.

This is just one of PA Route 6 Alliance’s efforts to attract the Canadian traveler.